ELKHART, Ind., May 9, 2019 /PRNewswire/ — Today marks the launch of the first-ever Pick Up America campaign, a multi-year joint endeavor from THOR Industries, Inc.™ the world’s largest recreational vehicle (RV) manufacturer and Kampgrounds of America (KOA). Pick Up America unites two industry leaders with a shared focus on ensuring the places and spaces their consumers enjoy, stay beautiful. The program’s first initiative is to remove a minimum of five tons of trash from public lands in the coming months.

As summer travelers enjoy their favorite outdoor activities at campgrounds and in RVs, THOR and KOA will encourage them to pick up garbage along the way. To keep track of progress, participants can go to PickUpAmerica.com and pledge how many garbage bags of trash they will fill and dispose of, post their efforts on social media and engage with others who are participating in the program.

Throughout the month of May, participating KOA campgrounds will help to kick off the program. Specially-branded bags can be picked up, filled and returned to participating KOA locations across the country.

“While people are enjoying our country’s parks and national landmarks, we wanted to inspire them to help keep these places beautiful for current and future campers,” said Bob Martin, President and CEO of THOR Industries. “KOA shares our vision of protecting outdoor recreation and we know our combined forces on this project will motivate consumers to make real change to improve our environment.”

Participants are encouraged to post about their pick-up efforts on social media using #PickUpAmerica and tagging @THORIndustries and @KampgroundsofAmerica.

“We are thrilled to be a part of this wonderful effort,” said Toby O’Rourke, President and CEO of KOA. “The premise is so simple yet we know it will be incredibly effective at getting people outside and involved in the care of our public lands.”

The partnership between THOR and KOA will extend beyond 2019, as additional challenges will be announced after the five-ton goal is reached. In an effort to expand this initiative, THOR will evaluate the potential for partnerships with other outdoor leaders who share the same values and vision.

For more information on the Pick Up America program, please visit: www.pickupamerica.com.